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Intellectual Property & Media

Business reputation, brand identity, and good name in the marketplace constitute a crucial competitive distinction in the eyes of the customers. Mocanu si Asociatii team sides with each of its clients for protecting such irreplaceable assets and provide business-savvy approach on any matter related thereto. This includes review of proposed viral campaigns on social media websites, to assistance on regulatory matters and critical advice for mitigating hefty disputes. The firm regularly handles cases and provides legal opinions on cases related to broadcasting, publishing, music, film, television, digital media, advertising or marketing. Our expertise covers the following:

? Legal advice and assistance regarding enforcement, licensing/sub-licensing agreements, use and transfer or title, and representation before the courts of law in Romania in connection with wide spectrum of copyrights, trademarks and designs, such as literary works; software; authors, composers, interpreters, producers; trademarks and geographical indications; designs; inventions; topographies of integrated circuits; know how

? Legal advice and assistance on regulatory and compliance matters in the media field, as well as legal advice in drafting and negotiating production and licensing agreements, legal advice and representation in media related disputes and litigations, including in defamation and reputation management matters.

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DEALS

Advising and representing the Romanian subsidiary of an important Greek health care services supplier in connection with its day-to-day activities, including representation before any court or arbitration body, representation in the relationships with public authorities, legal advice for drafting commercial agreements (i.e. service agreements with clients and suppliers; partnership agreements pertaining for various projects), advisory and representation in connection with media activities such as right of reply

Advising and representing the company operating on Romania’s territory the franchise of an important international Multi-Level Marketing-based distributor of cosmetics and household products before the courts of law, in connection with an allegation of trade marks infringement

Advising a leading private rail freight transport company in connection with its participation in the privatization process of the largest Romanian rail freight carrier, including by conducting the legal due diligence investigation, providing legal advice throughout the negotiation and signing of the transaction documents, and drafting the documentation pertaining to the notification of the contemplated transaction to the Competition Council

Advising and representing one of the leading insurance companies in Romania in opposing to the registration of a trade mark, in registering 37 Community trade marks with the Office for Harmonization in the Internal Market (trade marks and designs), and in registering a design (i.e. software interface) and certain software with Romanian Copyright Office

Advising and representing the administrator of the electricity and natural gas market in Romania in registering 30 national and Community trade marks with the State Office for Inventions and Trademarks and with the Office for Harmonization in the Internal Market (trade marks and designs)

Advising and representing the largest producer and supplier of natural gas in Romania in a patent related dispute

Advising and representing the Romanian State in challenging the abusive registration of a trade mark by third parties and executing the formalities for registering the said trade mark with the State Office for Inventions and Trademarks

Advising and representing a Romanian manufacturer of cosmetics throughout an asset deal regarding the sale of one of the most prized Romanian trade marks worldwide, including by assisting the client in drafting and negotiating the transaction documents, and in closing the transaction

Advising one of the largest banks in Romania in connection with its re-branding process, including by advising on drafting the copyright transfer agreement

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